TikTok Beauty Finds 2025 spotlight viral essentials that blend skincare science with glam — from glow serums to makeup must-haves.
Ready to glow up with the most hyped beauty picks of the year? TikTok Beauty Finds 2025 is your go-to guide for what’s actually worth the hype — no endless scrolling required. We’ve combed through viral GRWMs, skincare transformations, and makeup must-haves to bring you the ultimate edit of beauty products dominating the FYP right now.
From dewy serums that give instant glass skin to makeup staples that blend like a dream, these TikTok favorites are backed by rave reviews, aesthetic packaging, and results you can see. Whether you’re leveling up your skincare routine or refreshing your makeup bag with buzzy new finds, this list has the products beauty lovers (and creators!) are obsessing over.
Influencer-approved. Comment-section raved. Editor-tested.
These are the beauty game-changers shaping Summer 2025 — and they belong in your routine.
So sit back, swipe through, and get ready to hit “add to cart.” Your glow-up starts now.
So, grab your iced coffee, turn up your favorite playlist, and get ready to scroll, shop, and serve.
1. Glow Recipe Watermelon Glow Niacinamide Dew Drops
What it is: A cult-favorite highlighting serum that doubles as skincare and makeup for radiant, glassy skin.
Why it’s trending: This dewy pink bottle has gone ultra-viral thanks to creators like @mikaylanogueira and @glamzilla, who rave about its instant glow-up effect. It’s been featured in Allure’s Best of Beauty list and recommended by Vogue editors for its hydrating niacinamide-rich formula. TikTok tutorials show it being used in 3+ ways — as primer, serum, and natural highlighter.
Top Feedback: Loved for its hydrating feel, smooth finish, and visible glow without glitter.
Why it belongs in the Best TikTok Beauty Finds 2025: It’s a one-step glow-up — skincare that plays well with makeup.
Glow Tip: Tap on cheekbones, nose bridge, or brow bone for a glow that hits under every filter.
Trending Now: Get that TikTok Glow
#GlowUp #TikTokBeauty #GlassSkin
2. Medicube Zero Pore Pads 2.0
What it is: Toner pads designed to tighten pores, exfoliate, and balance oily skin without irritation.
Why it’s trending: After being hailed by dermatologists and K-beauty TikTok influencers, this product exploded in popularity. Featured in New Beauty and praised by @drlydiasuh for delivering real results in under a week, it’s been the star of countless pore-clearing TikTok routines.
Top Feedback: “Gentle but powerful,” “skin feels fresh and smooth,” “great for acne-prone skin.”
Why it belongs in the Best TikTok Beauty Finds 2025: Skincare routines are all about visible results — and these deliver.
Glow Tip: Use daily after cleansing to prep skin for serums or makeup.
Trending Now: Your Pores Will Thank You
#KBeauty #SkincareTok #GlowGoals
3. Clean Skin Club Clean Towels XL
What it is: Ultra-soft, disposable facial towels made from biodegradable, USDA-certified bio-based fibers.
Why it’s trending: TikTok skinfluencers like @skincarebyhyram and @dermdoctor swear by these as a key acne-prevention tip. Featured in Byrdie and Healthline, they’re praised for reducing bacterial transfer and improving skin clarity. TikTok is obsessed with the #cleantowelchallenge.
Top Feedback: “Game-changer for breakouts,” “feels like luxury spa towels,” “soft, hygienic, eco-conscious.”
Why it belongs in the Best TikTok Beauty Finds 2025: Clean skin starts with clean tools. Period.
Glow Tip: Pat dry after cleansing or use for toner application — perfect for travel, too.
Trending Now: **Ditch the Dirty Towel
#CleanBeauty #AcneCare #ViralOnTikTok
4. Physicians Formula Murumuru Butter Bronzer
What it is: A buttery soft bronzer that delivers a tropical scent and sun kissed warmth with minimal effort.
Why it’s trending: This drugstore darling is trending on #MakeupTok thanks to its creamy texture and dreamy scent. TikTokers like @mua.monica showcase its flawless finish on all skin types. Winner of Allure’s Best Drugstore Bronzer and featured in Cosmopolitan, it’s a staple for glowy, sculpted looks.
Top Feedback: “Blends like a dream,” “feels high-end,” “natural glow.”
Why it belongs in the Best TikTok Beauty Finds 2025: It’s a summer glow essential — minus the UV damage.
Glow Tip: Apply with a fluffy brush across cheekbones and temples for warmth that lasts.
Trending Now: **Your Everyday Island Glow
#BronzedBabe #TikTokFinds #GlowGirl
5. e.l.f. Glow Reviver Lip Oil
What it is:
A juicy, non-sticky lip oil that delivers high shine and deep hydration with a hint of color.
Why it’s trending:
TikTokers are obsessed with its luxe feel at a drugstore price. It’s constantly being compared to Dior’s lip oil — but at a fraction of the cost. Influencers and beauty editors alike have dubbed it a “dupe you actually need.”
Top Feedback:
“Smooth, glossy, and never tacky.”
“Gives that model-off-duty pout.”
“Better than most high-end brands I’ve tried!”
Why it belongs in the ‘Best TikTok Beauty Finds 2025’:
Affordable, effective, and aesthetic. What more do you need? It’s a TikTok staple for a reason.
Quick Tips for Use:
Swipe it on solo for an effortless sheen or layer it over lip liner for a fuller, glossier look. Perfect for on-the-go glam!
✨ ++ Add This Viral Lip Oil to Your Bag Now
#ELFGlowReviver #TikTokBeautyHack #LipOilGlowUp
6. Color Wow Dream Coat Supernatural Spray
What it is:
A heat-activated anti-frizz treatment that leaves your hair silky, glassy, and humidity-proof.
Why it’s trending:
The “glass hair” trend exploded in 2025, and this product is the go-to. TikTok hair creators are showing dramatic before-and-afters, with even celebs like Kim K and Jennifer Lopez rumored to use it.
Top Feedback:
“Humidity doesn’t stand a chance.”
“Literally magic in a bottle.”
“My blowouts last DAYS now.”
Why it belongs in the ‘Best TikTok Beauty Finds 2025’:
This spray turns frizz into fairy-tale sleekness — and viewers are obsessed with the jaw-dropping transformations.
Quick Tips for Use:
Spritz generously on damp hair, then blow-dry with tension. Results last up to 3 washes.
✨ ++ Spray This & Watch the Frizz Vanish
#GlassHairGoals #ColorWowTransformation #TikTokHaircare
7. Kiss Bare But Better Press-On Nails
What it is:
Salon-quality, natural-look press-ons that go on in minutes and stay flawless for days.
Why it’s trending:
TikTokers are calling these the “no-nail-tech-needed” alternative to expensive manicures. Perfect for busy glam girls on a budget.
Top Feedback:
“Look totally natural.”
“No one believes they’re press-ons!”
“Easy to apply, hard to chip.”
Why it belongs in the ‘Best TikTok Beauty Finds 2025’:
With viral videos hitting millions of views, these press-ons are redefining DIY beauty.
Quick Tips for Use:
Clean your nails, press, hold, and go. Customize the shape with a nail file for that “you got them done” finish.
✨ ++ Snag This TikTok Nail Hack Now
#PressOnPerfection #KissNails #TikTokManicure
8. d’alba Piedmont Italian White Truffle First Spray Serum
What it is:
A luxe mist-serum hybrid infused with white truffle extract for deep hydration, radiance, and anti-aging.
Why it’s trending:
TikTok skincare routines now include “mist moments,” and this one is a top-tier pick. It’s beloved by K-Beauty fans and seen in GRWM videos worldwide.
Top Feedback:
“Spa in a bottle.”
“Skin feels instantly refreshed and radiant.”
“Smells expensive — and works like it!”
Why it belongs in the ‘Best TikTok Beauty Finds 2025’:
It’s gone from cult-favorite to TikTok star thanks to real results and gorgeous packaging.
Quick Tips for Use:
Mist between skincare steps or over makeup for a dewy, just-had-a-facial glow.
✨ ++Glow Like You Just Left a Facial
#DalbaGlow #TruffleMistMagic #TikTokSkincare
9. grace & stella Award Winning Hyaluronic Acid Serum
What it is:
A deeply hydrating serum packed with hyaluronic acid that plumps and smooths for youthful-looking skin.
Why it’s trending:
This product’s affordability, clean ingredients, and real results have TikTok users raving. It’s featured in thousands of glow-up routines.
Top Feedback:
“My skin drinks this up.”
“Instant softness.”
“Can’t believe it’s under $30!”
Why it belongs in the ‘Best TikTok Beauty Finds 2025’:
It’s proof that drugstore skincare can absolutely compete with prestige.
Quick Tips for Use:
Apply on damp skin, then lock in with moisturizer for the full hydration effect.
✨ ++Add This Hydration Hero to Your Routine
#GraceAndStellaGlow #HAPlumpEffect #TikTokGlowUp
10. Vichy Minéral 89 Face Serum Gel Booster
What it is:
A lightweight gel serum that strengthens your skin’s barrier with hyaluronic acid and volcanic water.
Why it’s trending:
The “barrier repair” trend has exploded, and this dermatologist-loved formula is a holy grail in TikTok skincare circles.
Top Feedback:
“Skin feels stronger and smoother.”
“Works great under makeup.”
“Zero irritation, all glow.”
Why it belongs in the ‘Best TikTok Beauty Finds 2025’:
It’s science-backed and influencer-approved — the perfect combo.
Quick Tips for Use:
Use daily under moisturizer to protect skin from pollution, stress, and dryness.
✨ ++Strengthen + Glow with One Serum
#VichyMineral89 #TikTokSkinScience #BarrierBoost
11. L’Oréal Paris True Match Lumi Glotion
What it is:
A radiant skin enhancer that can be worn alone, under foundation, or as highlighter for a healthy glow.
Why it’s trending:
MakeupTok can’t get enough of this glowy-skin gem. It’s frequently compared to Charlotte Tilbury’s Flawless Filter — but more budget-friendly.
Top Feedback:
“Dewy goddess vibes.”
“Blurs imperfections while adding glow.”
“Gives no-makeup makeup energy.”
Why it belongs in the ‘Best TikTok Beauty Finds 2025’:
With celebs and creators raving, it’s become a mainstay in trending beauty hauls.
Quick Tips for Use:
Apply to high points of the face for a lit-from-within glow — or mix with foundation.
#LumiGlotionGlow #TrueMatchRadiance #TikTokMakeupMust
12. e.l.f. Liquid Poreless Putty Primer
What it is:
A lightweight, skin-smoothing primer that creates a flawless base for makeup while blurring pores and imperfections.
Why it’s trending:
Touted as a $10 dupe for Tatcha’s Silk Canvas Primer, TikTok beauty creators like @rocio.roses and @paintedbyspencer have put this product in the spotlight. It’s a frequent guest in #GetReadyWithMe videos and has been featured by Allure and Byrdie for delivering red-carpet results on a budget. Part of the #DrugstoreMakeup and #MakeupMustHaves trends.
Top Feedback:
“Blurs without clogging,” “smooth and lightweight,” “holds makeup for hours.”
Why it belongs in the Best TikTok Beauty Finds 2025:
It’s the perfect primer for TikTok-worthy skin on a budget.
Glow Tip:
Press into skin with fingertips before foundation for a seamless, filter-like finish.
*Trending Now: *Blur Like a Pro
#PorelessFinish #MakeupTok #AffordableBeauty
13. Wonderskin Wonder Blading Peel-Off Lip Stain
What it is:
A revolutionary lip stain that peels off to reveal vibrant, smudge-proof, long-lasting color.
Why it’s trending:
It became a viral sensation with over 100M+ views on the #WonderBlading tag. TikTokers like @beautybyellie and @demibagby showcased its incredible staying power and mess-free wear. It’s been featured in Harper’s Bazaar, Glamour UK, and Allure. Its appeal lies in the #PeelAndReveal trend, where creators love showing the transformation.
Top Feedback:
“Fun and satisfying to use,” “lasts through meals and drinks,” “zero transfer.”
Why it belongs in the Best TikTok Beauty Finds 2025:
It redefines lip color with performance and play — the ultimate TikTok beauty moment.
Glow Tip:
Apply the activator generously, let it set fully, then peel to reveal a bold stain that lasts all day.
*Trending Now: *Peel, Pop, and Slay
#LipStainMagic #BeautyTok #PeelAndReveal
Final Thoughts: Why These TikTok Beauty Finds Are 2025 Must-Haves
Whether you’re refreshing your skincare lineup, leveling up your makeup game, or just curious about what everyone’s raving about on #BeautyTok — these 13 viral products have earned their place in the spotlight. From dermatologist-approved glow serums to makeup hacks that actually work, every item on this list delivers the kind of results that social media can’t stop talking about.
✨ Pro tip: Viral isn’t just a trend — it’s a testament to what’s working right now. These products are proof that affordable, effective, and influencer-approved beauty is just a few clicks away.
So go ahead — treat yourself, glow up, and get ready to slay your 2025 beauty goals.
👉 Click here to shop the blog and grab your faves while they’re hot!
#TikTokBeauty2025 #GlowGoals #AddToCartVibes
