These TikTok beauty products went viral for a reason — see what the hype’s all about.
From glass-skin serums to celeb-approved hair masks, these trending TikTok beauty products deliver real results—without the guesswork or glam-tax. Dive into the viral finds everyone’s adding to cart in 2025.
Serving glow-ups, hair flips, and filter-free finishes—these viral TikTok beauty products are the real MVPs of 2025. Whether you’re chasing glass skin, heatless curls, or lashes that hit the ceiling, this list has the receipts, hype, and holy grails your feed’s been thirsting for.
Welcome to the glow-up of the year! From glass skin to overnight curls, TikTok has officially become the beauty aisle Gen Z trusts more than any ad. In this roundup, we’re breaking down the viral must-haves lighting up #BeautyTok with billions of views, influencer stamps of approval, and enough receipts to prove they’re more than just hype.
Before we dive in, don’t forget to check out our other trending blogs: Chic Finds: 15 Must-Have Fashion and Beauty Finds for 2025 and Budget Fashion 2025: 12 Luxe Looks for Less — you’ll find even more gems (plus outfit pairings for the beauty picks below). Ready? Let’s go viral.
1. Light Therapy Facial-X7 Mask
Hashtags: #LEDmask #RedLightTherapy #SkinGlow #CollagenBoost
Celebs Using It: Kim Kardashian, Victoria Beckham, Julia Roberts
As Seen In: Dermatology studies, beauty editorials
Why It’s Viral: 7 light modes, real results, spa-quality LED in a soft, wearable silicone mask
Bonus: Rechargeable, hands-free, FDA-cleared manufacturing
“Glow while you scroll” — it’s the spa facial you can wear while binging Netflix.
2. COSRX Advanced Snail 96 Mucin Power Essence
Hashtags: #SnailMucin #GlassSkin #KBeautyGlow
TikTok Hit: Praised for its hydrating, plumping effect and gentle calming abilities, especially for achieving the signature “glass skin” look
Featured In: blog.beautybarn.co.in +15, essence.com +15, graziadaily.co.uk +15
Why It’s Viral: Lightweight, non-sticky texture, heals acne scars, boosts skin texture and elasticity
Affordable K‑Beauty Powerhouse: ~$25, backed by 78,000+ positive reviews and expert endorsements
Mentions: TikTok.com +9, essence.com +9, elpais.com +9
Dermatologist-Approved: Supports collagen production, hydration, texture improvement, and redness calming
“Drip, don’t strip” — slug your way to a glowing bounce.
3. Mighty Patch Original by Hero Cosmetics
Hashtags: #PimplePatch #SatisfyingAF #OvernightFix
Influencer Buzz: Alix Earle calls it her “ultimate skin hack”
TikTok Viral Favorite: Thousands of before-and-after #pimplepatch videos
Mentions: tiktok.com +15 (x3), the-sun.com +9, herocosmetics.us +9, byrdie.com +9
Top-Rated & Award-Winning: America’s #1 acne patch backed by derms and editors
Why It’s Viral: Hydrocolloid draws out pus overnight, invisible matte finish, prevents picking
“Pull the gunk, protect the glow.”
4. K18 Leave-In Molecular Repair Hair Mask
Hashtags: #HairRehab #K18HairFlip #BleachRecovery
TikTok Viral Sensation: #K18HairFlip challenge hit 11.2B views
UGC Frenzy: Called “liquid gold” in dramatic before-and-after videos
Celebrity & Expert Endorsements: Loved by Hailey Bieber, featured in Vogue, Allure, Byrdie
Mentions: TikTok.com, cosmopolitan.com, businesswire.com, popsugar.com
Why It’s Viral: 4-minute leave-in peptide repair for bleach, color, heat damage
“It’s giving virgin hair energy.”
5. Kitsch Satin Heatless Curling Set
Hashtags: #HeatlessCurls #NoHeatWaves #SatinRollers
Why It’s Viral: 34″ satin-wrapped flexible rod + 2 scrunchies for heatless curls overnight
Materials: OEKO-TEX® certified satin reduces friction and frizz
Loved For: Comfortable, sleep-ready, works for all hair types
Trending in 2025: Seen across TikTok/Instagram #heatlesscurls — praised by moms, beauty editors
“Go to bed basic, wake up bombshell.”
6. Mielle Rosemary Mint Scalp & Hair Strengthening Oil
Hashtags: #MielleOil #ScalpCare #HairGrowthJourney
TikTok Longevity: Still going viral years after launch
Scalp Growth Results: 700K+ Amazon purchases, 4.5
rating, postpartum fave
Mentions: amazon.com, reddit.com, parents.com
Expert Acclaim: Featured in InStyle, People, Allure, Parents, The Independent
Why It’s Viral: 30+ essential oils in a cooling, scalp-soothing treatment
“Edges restored. Confidence upgraded.”
7. Maybelline Sky High Mascara
Hashtags: #SkyHighLashes #DrugstoreGem #LashLiftMagic
TikTok Buzz: Originally sold out 4x; became part of #skyhighmascara challenges
Mentions: allure.com, thezoereport.com, tribegroup.co, getthegloss.com
Expert Picks: Named top drugstore mascara by Vogue & Allure
Why It’s Viral: Flex Tower brush + bamboo-infused formula = dramatic lift
“Falsies who? These are drugstore divine.”
8. Clinique Almost Lipstick in “Black Honey”
Hashtags: #BlackHoney #90sLipstick #YourLipsButBetter
Nostalgia Factor: Fueled by Y2K revival and Gen Z rediscovery
Sales Stats: Still #1 lipstick in America; ~7 tubes sold every minute
Mentions: TikTok, Glamour, InStyle, Page Six
Legacy Love: Worn by Liv Tyler’s Arwen (LOTR), embraced by Gen Z and Gen X
Why It’s Viral: Sheer, buildable plum tint with universally flattering finish
9. e.l.f. Halo Glow Liquid Filter
Hashtags: #HaloGlow #ELFGlow #GlowUpOnABudget
Pop Culture Buzz: Viral TikTok + Super Bowl ad with Judge Judy
Celebrity Campaign: Rebecca Black fronted a viral “many-trick pony” campaign
High-Value Dupe: Compared to Charlotte Tilbury Flawless Filter (~$14 vs. $36)
Mentions: NY Post, People, Reddit, InStyle, Allure
“Filter IRL? Say less.”
10. Sugar Defender
Hashtags: #BloodSugarSupport #WellnessTok #LiquidEnergy
Why It’s Viral: 24-ingredient plant-powered liquid claimed to support metabolism & energy
Seen On: TikTok wellness creators, Digistore24, affiliate blogs
Disclaimer: Sugar Defender is a supplement, not a medical treatment. Results vary. Consult your doctor.
“Drops that defend your vibe.”
Final Glow-Up Thoughts
These viral picks prove one thing: TikTok isn’t just a beauty trend incubator — it’s a full-on launchpad. Whether you’re looking for your next holy grail or just curious what the hype’s about, these products bring receipts, raves, and real results.
Ready to glow?
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See you in the next beauty drop. 
